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~person:"Kardes, Frank R."
~subject:"Theory"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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