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~person:"Karray, Salma"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Verkaufsförderung"
~subject:"Werbung"
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Karray, Salma
Burmann, Christoph
116
Esch, Franz-Rudolf
104
Baumgarth, Carsten
77
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
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42
Ahlert, Dieter
41
De Chernatony, Leslie
41
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38
Loureiro, Sandra Maria Correia
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36
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Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
32
Ind, Nicholas
29
Schmidt, Holger J.
29
Christodoulides, George
28
Guzman, Francisco
28
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Diamantopoulos, Adamantios
24
Han, Heesup
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
European journal of operational research : EJOR
1
International journal of production economics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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ECONIS (ZBW)
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
2
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
3
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
4
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
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