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~person:"Karray, Salma"
~subject:"Markenartikel"
~subject:"Verkaufsförderung"
~subject:"Werbung"
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Karray, Salma
Keller, Kevin Lane
26
De Chernatony, Leslie
23
Baumgarth, Carsten
21
Fournier, Susan
20
Phau, Ian
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Burmann, Christoph
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Esch, Franz-Rudolf
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Melewar, T. C.
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Romaniuk, Jenni
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Sharp, Byron
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Bang, Nguyen
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Kapferer, Jean-Noël
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Steenkamp, Jan-Benedict E. M.
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Ko, Eunju
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Sattler, Henrik
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Trinh, Giang
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Christodoulides, George
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Foroudi, Pantea
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Schmidt, Holger J.
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Sreejesh, S.
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Veloutsou, Cleopatra
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Gunasti, Kunter
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Han, Heesup
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Huber, Frank
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Rahman, Zillur
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
European journal of operational research : EJOR
1
International journal of production economics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
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ECONIS (ZBW)
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1
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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2
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
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3
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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