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~person:"Karray, Salma"
~subject:"Retail trade"
~subject:"Verkaufsförderung"
~subject:"Werbung"
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Retail trade
Verkaufsförderung
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Brand
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Einzelhandel
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Game theory
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Karray, Salma
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Wheeler, Alina
9
Ailawadi, Kusum L.
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Dens, Nathalie
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Gómez-Suárez, Mónica
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Hayes, Jameson L.
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Ko, Eunju
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Loureiro, Sandra Maria Correia
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Melewar, T. C.
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Mogaji, Emmanuel
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Pauwels, Koen
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Pelsmacker, Patrick de
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Septianto, Felix
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Srivastava, R. K.
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Yagüe Guillén, María Jésus
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Anselmsson, Johan
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Blakeman, Robyn
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Cliquet, Gérard
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Cohen, Justin
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Das, Gopal
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Dennis, Charles
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
European journal of operational research : EJOR
1
International journal of production economics
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
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ECONIS (ZBW)
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1
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
2
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
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3
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
4
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
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