Narrow search
Showing 1 - 4 of 4
Cover Image
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
Cover Image
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Cover Image
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Cover Image
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma - In: Advances in National Brand and Private Label Marketing …, (pp. 62-69). 2022
Persistent link: https://www.econbiz.de/10013281242