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~person:"Kaswengi, Joseph"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Conference paper"
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Konsumentenverhalten
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4
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2
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Kaswengi, Joseph
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
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5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
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Kasuga, Norihiro
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M. S. Mahrinasari
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Nakamura, Akihiro
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Pei, Yilei
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Russell, Cristel Antonia
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Shishikura, Manabu
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Steudner, Tobias
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2
Arsena, Ashley
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Balqiah, Tengku Ezni
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Giang Hong Nghiem
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Grzybowski, Lukasz
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Gázquez-Abad, Juan Carlos
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Gómez-Suárez, Mónica
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Haubach, Christian
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Hayo, Bernd
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International journal of advertising : the quarterly review of marketing communications
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
4
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
What drives store
brand
purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
3
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
4
Ethnocentrism consumer research : a bibliometric analysis overview over 1984-2021
Tahali, Sara
;
Yildiz, Hélène
;
Kaswengi, Joseph
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 91-113)
.
2022
Persistent link: https://www.econbiz.de/10013338055
Saved in:
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