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~person:"Kaufmann, Hans-Ruediger"
~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Handbook"
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans-Ruediger
(
ed.
)
-
2015
and brands / Sandra Maria Correia Loureiro --
Brand
-led transformation: operationalising the
brand
in complex service …
Persistent link: https://www.econbiz.de/10010482186
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