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~person:"Kaufmann, Hans-Ruediger"
~subject:"Markenführung"
~subject:"Marketing management"
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Markenführung
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Kaufmann, Hans-Ruediger
Phau, Ian
35
Keller, Kevin Lane
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Melewar, T. C.
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Loureiro, Sandra Maria Correia
32
Ko, Eunju
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Burmann, Christoph
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Esch, Franz-Rudolf
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Baumgarth, Carsten
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De Chernatony, Leslie
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Sarkar, Abhigyan
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Wiedmann, Klaus-Peter
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Fournier, Susan
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Diamantopoulos, Adamantios
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Veloutsou, Cleopatra
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Guzman, Francisco
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MacInnis, Deborah J.
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Hollebeek, Linda D.
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Japutra, Arnold
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Khan, Imran
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Rahman, Zillur
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Romaniuk, Jenni
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Sarkar, Juhi Gahlot
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Steenkamp, Jan-Benedict E. M.
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Vrontis, Demetris
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Christodoulides, George
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Huber, Frank
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Pelsmacker, Patrick de
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Bruhn, Manfred
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Fetscherin, Marc
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Martínez-López, Francisco J.
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Park, C. Whan
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Rajagopal
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Kapferer, Jean-Noël
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Kunkel, Thilo
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Mogaji, Emmanuel
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans-Ruediger
(
ed.
)
-
2015
and brands / Sandra Maria Correia Loureiro --
Brand
-led transformation: operationalising the
brand
in complex service …
Persistent link: https://www.econbiz.de/10010482186
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