Since the emergence of electronic retail in India, many new startups have mushroomed. These online retailers are competing for growth, existence and survival. Meeting the demands of prospective customers to offer them excellent product variety and service is important, but before making a...

Since the onset of e-commerce, e-businesses have always been interested in knowing what propels their customers. An extensive literature review has been cast around the said reason to identify factors affecting online buying behavior. Twenty-six factors have been identified initially, out of...

Worldwide business-to-consumer (B2C) sales will touch $1.92 trillion. Everyday companies are adopting newer communication and information technologies to maintain and enhance their performances. Attracting new customers is challenging task in this competitive environment, therefore retaining...