Keen, Cherie; Wetzels, Martin; Ruyter, Ko de; Feinberg, … - Maastricht : METEOR, Maastricht Research School of … - 2001
The growth of Internet technology and electronic commerce has not been matched by theoretically-guided social science research. Clear and well designed consumer research is needed to describe, explain, and predict what will happen to this changing landscape. The primary purpose of this study is...
