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Consumer responses to high service attentiveness : a cross-cultural examination
Liu, Maggie Wenjing; Zhang, Lijun; Keh, Hean Tat - In: Journal of international marketing 27 (2019) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10011999581
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Consumer delight and outrage : scale development and validation
Liu, Maggie Wenjing; Keh, Hean Tat - In: Journal of service theory and practice : JSTP 25 (2015) 6, pp. 680-699
Persistent link: https://www.econbiz.de/10011392191
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The road to consumer forgiveness is paved with money or apology? : the roles of empathy and power in service recovery
Wei, Chuang; Liu, Maggie Wenjing; Keh, Hean Tat - In: Journal of business research : JBR 118 (2020), pp. 321-334
Persistent link: https://www.econbiz.de/10012288607
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Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing; Wei, Chuang; Yang, Lu; Keh, Hean Tat - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
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I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin; Xu, Xiaobing; Keh, Hean Tat - In: Journal of business research : JBR 139 (2022), pp. 397-410
Persistent link: https://www.econbiz.de/10013194197