Feeling lucky : how framing the target product as a free gift enhances purchase intention
Year of publication: |
2022
|
---|---|
Authors: | Liu, Maggie Wenjing ; Wei, Chuang ; Yang, Lu ; Keh, Hean Tat |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 349-363
|
Subject: | Feeling of luck | Framing | Online retailing | Premium promotion | Targeting | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Online-Handel | Emotion | Einzelhandel | Retail trade | Zielgruppe | Target group | Prospect Theory | Prospect theory |
-
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui, (2023)
-
Wamsler, Julia, (2024)
-
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant, (2024)
- More ...
-
Wei, Chuang, (2020)
-
Consumer delight and outrage : scale development and validation
Liu, Maggie Wenjing, (2015)
-
Consumer responses to high service attentiveness : a cross-cultural examination
Liu, Maggie Wenjing, (2019)
- More ...