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NATID : the development and application of a national identity measure for use in international marketing
Keillor, Bruce D.; Hult, G. Tomas M.; Erffmeyer, Robert C. - 2008
Persistent link: https://www.econbiz.de/10003655549
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An Empirical Investigation of Japanese Consumer Ethics
Erffmeyer, Robert C.; Keillor, Bruce D.; LeClair, … - In: Journal of business ethics : JOBE 18 (1999) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10006915857
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NATID: The Development and Application of a National Identity Measure for Use in International Marketing
Keillor, Bruce D.; Hult, G.Tomas M.; Erffmeyer, Robert C.; … - In: Journal of international marketing 4 (1996) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10007253039