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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Die 16 großen Geheimnisse des Guerilla-Marketings
Levinson, Jay Conrad - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 79-95). 2009
Persistent link: https://www.econbiz.de/10003885271
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Marketing management
Kotler, Philip - 2009 - 13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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Guerilla Marketing des 21. Jahrhunderts : clever werben mit jedem Budget
Levinson, Jay Conrad - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003707293
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Marketing management
Kotler, Philip - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009570770
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Guerrilla marketing remix : [the best of guerrilla marketing]
Levinson, Jay Conrad; Levinson, Jeannie - 2011
Persistent link: https://www.econbiz.de/10009355878
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766