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~person:"Keller, Kevin Lane"
~subject:"Markenartikel"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
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3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
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Georgson, Mats
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2008
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1. publ.
Persistent link: https://www.econbiz.de/10003679802
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