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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10010366609
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003
Persistent link: https://www.econbiz.de/10001761987
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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The effects of sequential introduction of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1991
Persistent link: https://www.econbiz.de/10004185850
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane; Aaker, David A. - 1997
Persistent link: https://www.econbiz.de/10004377462