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~person:"Keller, Kevin Lane"
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Brand management
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Keller, Kevin Lane
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
151
Han, Heesup
122
Bauer, Hans H.
119
Belk, Russell W.
117
Mattila, Anna S.
111
Phau, Ian
110
Herrmann, Andreas
107
Bruhn, Manfred
106
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
96
Meffert, Heribert
88
Melewar, T. C.
86
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Foxall, Gordon R.
83
Khare, Arpita
80
Usman, Osly
78
Ahlert, Dieter
77
Loureiro, Sandra Maria Correia
77
Bagozzi, Richard P.
72
Sattler, Henrik
72
Bruwer, Johan
71
Grewal, Dhruv
71
Laroche, Michel
70
Septianto, Felix
70
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Tomczak, Torsten
69
Paul, Justin
68
Verhoef, Peter C.
68
Wansink, Brian
68
Agarwal, Sumit
67
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67
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67
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The journal of brand management : an international journal
7
Report / Marketing Science Institute
4
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing communications
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
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Business-to-business brand management : theory, research and executive case study exercises
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Legends in consumer behavior
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
5
Showing
1
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10
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78
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1
Understanding the richness of
brand
relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
2
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
Building
brand
knowledge structures : elaboration and interference effects on the processing of sequentially advertised
brand
benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
4
The
brand
report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
5
The effects of
brand
name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
6
If all their products seem the same, all the parts within a product seem the same too : how
brand
homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
7
Building a multi-category
brand
: when should distant
brand
extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
8
Branding and
brand
equity
Keller, Kevin Lane
- In:
Handbook of marketing
,
(pp. 151-178)
.
2006
Persistent link: https://www.econbiz.de/10003335062
Saved in:
9
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
10
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
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