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Kelly, Sarah J.
Cornwell, T. Bettina
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
2
Change in a sponsorship alliance and the communication implications of spontaneous recovery
McAlister, Anna R.
;
Kelly, Sarah J.
;
Humphreys, Michael S.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
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