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Considerable resources are expended annually on building business brands, yet the literature is virtually silent on … brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioural … loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular …
Persistent link: https://www.econbiz.de/10009483324
- and three-component models of commitment are examined within a business-to-business context. The results indicate that the …
Persistent link: https://www.econbiz.de/10009475212
This paper provides an analysis of human resource development and knowledge capital management relations practices used by hotels and resorts in 2007. The study examined the employment instruments used, methods of employee recruitment, selection, staff turnover trends, remuneration policies,...
Persistent link: https://www.econbiz.de/10009475213
A theoretical model was developed to investigate the relationships among subordinate-manager gender combinations, perceived leadership style, experienced frustration and optimism, organization-based self-esteem and organizational commitment. The model was tested within the context of a...
Persistent link: https://www.econbiz.de/10009448658