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~person:"Kerr, Gayle"
~person:"Okazaki, Shintaro"
~type_genre:"Reprint"
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International marketing ; Vol. 2
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
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2008
Persistent link: https://www.econbiz.de/10003656203
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