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Toward a “theoretical toolbox” for sustainability research in marketing
Connelly, Brian L.; Ketchen, David J.; Slater, Stanley F. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10008909605
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Market orientation and performance: an integration of disparate approaches
Hult, G.Tomas M.; Ketchen, David J.; Slater, Stanley F. - In: Strategic management journal 26 (2005) 12, pp. 1173
Persistent link: https://www.econbiz.de/10006811154
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Toward greater understanding of market orientation and the resource-based view
Ketchen, David J.; Hult, G.Tomas M.; Slater, Stanley F. - In: Strategic management journal 28 (2007) 9, pp. 961
Persistent link: https://www.econbiz.de/10007758027
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Toward a “theoretical toolbox” for sustainability research in marketing
Connelly, Brian L.; Ketchen, David J.; Slater, Stanley F. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10008780881