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~person:"Ketelaar, Paul E."
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Ketelaar, Paul E.
Vohs, Kathleen D.
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Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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2
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
3
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
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