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~person:"Khalil Hussain"
~subject:"Advertising effects"
~subject:"Social Web"
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Advertising effects
Social Web
Consumer behaviour
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Brand image
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Khalil Hussain
Abbasi, Amir Zaib
4
Ding Hooi Ting
4
Hussain, Ali
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Rather, Raouf Ahmad
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Hollebeek, Linda D.
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Khwaja, Muddasar Ghani
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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
2
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
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