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The concept of online corporate brand experience : an empirical assessment
Khan, Imran; Rahman, Zillur; Ratma, Mobin - In: Marketing intelligence & planning 34 (2016) 5, pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of business research : JBR 138 (2022), pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
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How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin; Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 7, pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 35 (2018) 5, pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
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Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of strategic marketing 28 (2020) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
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Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas; Kaushik, Arun Kumar - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012