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Khan, Muhammad Mumtaz
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
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2024
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pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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