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~person:"Kian Yeik Koay"
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How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
2
So you want to publish in a premier journal? : an illustrative guide on how to develop and write a quantitative research paper for premier journals
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10014467958
Saved in:
3
Advertising value and privacy concerns in mobile advertising : the case of SMS advertising in banking
Hui Shan Lom
;
Thoo Ai Chin
;
Lim, Weng Marc
;
Kian Yeik Koay
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10015061502
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