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Kietzmann, Jan
Burmann, Christoph
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How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
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Consumer generated brand extensions : definition and response strategies
Boon, Edward
;
Grant, Philip
;
Kietzmann, Jan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
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Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
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