Kim, Chankon; Lee, Hanjoon; Han, Sang-Lin - In: European Journal of Marketing 52 (2018) 7/8, pp. 1651-1678
Purpose: The purpose of this study is to examine the impact of family communication patterns (FCP) on adolescents’ choice of influence strategies and parents’ choice of response strategies in situations of parent–child purchase decision disagreement. Design/methodology/approach: This...