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Kim, Dong Hoo
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1
Can
brand
experience shorten consumers' psychological distance toward the
brand
? : the effect of
brand
experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
2
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of
brand
communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
3
Actual Dove versus ideal L'Oréal : impact of self-related
brand
image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
4
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
5
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
6
How do self-
brand
connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Lee, So Young
;
Yoo, Chan Yun
- In:
International journal of market research
63
(
2021
)
4
,
pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
Saved in:
7
Free tumbler in Snapchat vs coffee tasting ticket in Instagram : the impact of gift type and message type on B2C gift-giving on different social media platforms
Kim, Dong Hoo
;
Lee, So Young
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2369-2390
Persistent link: https://www.econbiz.de/10013457354
Saved in:
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