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Brands as signals : a cross-co...
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Kim, Jooyoung
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Journal of advertising : official publication of the American Academy of Advertising
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Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
2
Antecedents of True Brand Loyalty
Kim, Jooyoung
;
Morris, Jon
;
Swait, Joffre
- In:
International journal of advertising : the quarterly …
37
(
2008
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10009976358
Saved in:
3
Antecedents of True Brand Loyalty
Kim, Jooyoung
;
Morris, Jon
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10008124542
Saved in:
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