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~person:"Kim, Kyung Hoon"
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Consumer behaviour
2
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Augmented reality
1
B-to-B-Marketing
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B2B marketing
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B2B parasocial relationship
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Personality psychology
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Persönlichkeitspsychologie
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Repeat purchase intention
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Supplier relationship management
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Virtuelle Realität
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brand attachment
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flow experience
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psychological ownership
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Kim, Kyung Hoon
Feng, Taiwen
91
Sun, Linyan
14
Wang, Dan
14
Yuan, Chunlin
11
Sheng, Hongyan
9
Wang, Shuman
7
Zhang, Qiansong
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Fang, Wei
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Cai, Di
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Jiang, Wenbo
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Li, Yi
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Liu, Yang
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Shi, Haiqing
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Xi, Mengjie
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Yu, Xiaolei
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Zhang, Ying
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Jiang, Yisa
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Kong, Ting
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Pan, Jieyi
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Zhang, Zhenglin
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Zhao, Yunhui
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Zhu, Chunyan
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Chen, Lucheng
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Chu, Dianhui
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Li, Gang
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Li, Tongzheng
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Liu, Bing
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Sohal, Amrik S.
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Song, Yongtao
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Wang, Gang
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Xia, Weili
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Yang, Qian
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin
;
Wang, Shuman
;
Yu, Xiaolei
;
Kim, Kyung Hoon
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
Saved in:
2
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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