The influence of flow experience in the augmented reality context on psychological ownership
Year of publication: |
2021
|
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Authors: | Yuan, Chunlin ; Wang, Shuman ; Yu, Xiaolei ; Kim, Kyung Hoon ; Moon, Hakil |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 6, p. 922-944
|
Subject: | Augmented reality | brand attachment | flow experience | parasocial relationship | psychological ownership | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Virtuelle Realität | Virtual reality |
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