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Kim, Sora
Haley, Eric
32
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International journal of advertising : the quarterly review of marketing communications
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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2
Propaganda strategies of Korean war-era leaflets
Kim, Sora
;
Haley, Eric John
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 937-957
Persistent link: https://www.econbiz.de/10012492617
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3
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora
;
Haley, Eric
;
Lee, Yoon-Joo
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
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4
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-Yong
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
Saved in:
5
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-Yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10008303120
Saved in:
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