Narrow search
Showing 1 - 5 of 5
Cover Image
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Cover Image
Propaganda strategies of Korean war-era leaflets
Kim, Sora; Haley, Eric John - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 937-957
Persistent link: https://www.econbiz.de/10012492617
Cover Image
Does Consumers' Product-Related Involvement Matter When It Comes to Corporate Ads?
Kim, Sora; Haley, Eric; Lee, Yoon-Joo - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 37-48
Persistent link: https://www.econbiz.de/10008167831
Cover Image
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 67-81
Persistent link: https://www.econbiz.de/10009976403
Cover Image
Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising
Kim, Sora; Haley, Eric; Koo, Gi-Yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10008303120