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Kim, Tom Joonhwan
Raghubir, Priya
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A Differential Motivation Account for the Disparity between Willingness to Accept and Willingness to Pay
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of Consumer Psychology
31
(
2020
)
2
,
pp. 263-282
Persistent link: https://www.econbiz.de/10012407274
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To Partition or Not to Partition : Role of Trade‐in Price on Consumer Evaluations of Purchases Involving Trade‐Ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of Consumer Psychology
32
(
2021
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10012535540
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To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Kim, Tom Joonhwan
;
Srivastava, Joydeep
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10013177895
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