To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Year of publication: |
2022
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Authors: | Kim, Tom Joonhwan ; Srivastava, Joydeep |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 2, p. 251-273
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Subject: | Consolidated prices | Evaluability | Partitioned prices | Price bundling | Pricing | Reference price | Trade-in price | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Leistungsbündel | Bundling strategy | Preiswettbewerb | Price competition |
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