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Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Kim, Yu Kyoum; Lee, Hyun-Woo; Magnusen, Marshall J.; … - In: Journal of sport management : the official journal of … 29 (2015) 4, pp. 408-425
Persistent link: https://www.econbiz.de/10011374559
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Transition from motivation to behaviour : examining the moderating role of Identification (ID) on the relationship between motives and attendance
Kim, Yu Kyoum; Trail, Galen T.; Magnusen, Marshall J. - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 190-211
Persistent link: https://www.econbiz.de/10009765607
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Roles of recruiter political skill, influence strategy, and organization reputation in recruitment effectiveness in college sports
Magnusen, Marshall J.; Mondello, Michael; Kim, Yu Kyoum; … - In: Thunderbird international business review 53 (2011) 6, pp. 687-700
Persistent link: https://www.econbiz.de/10009387688
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Relationships as strategic assets : a sport fan equity approach
Kim, Young Do; Kim, Yu Kyoum; Magnusen, Marshall J.; … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 47-63
Persistent link: https://www.econbiz.de/10012523258
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Roles of recruiter political skill, influence strategy, and organization reputation in recruitment effectiveness in college sports
Magnusen, Marshall J.; Mondello, Michael; Kim, Yu Kyoum; … - In: Thunderbird international business review 53 (2011) 6, pp. 687-701
Persistent link: https://www.econbiz.de/10009794888