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Implementation of market orientation in the subsidiaries of global companies : the role of institutional factors
Kirca, Ahmet H.; Bearden, William O.; Roth, Kendall - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 683-699
Persistent link: https://www.econbiz.de/10009381731
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.; Bearden, William O.; Hult, G. Tomas M. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 145-153
Persistent link: https://www.econbiz.de/10009679340
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.; Bearden, William O.; Hult, G. Tomas M. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 145-153
Persistent link: https://www.econbiz.de/10010082243
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Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
Kirca, Ahmet H.; Jayachandran, Satish; Bearden, William O. - In: Journal of marketing 69 (2005) 2, pp. 24-41
Persistent link: https://www.econbiz.de/10005922644
Cover Image
Implementation of market orientation in the subsidiaries of global companies: the role of institutional factors
Kirca, Ahmet H.; Bearden, William O.; Roth, Kendall - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 683-700
Persistent link: https://www.econbiz.de/10009263505