Jordaan, Daniel du Plessis Scheepers; Kirsten, Johann F. - In: Agrekon 47 (2008) 2
inherently suited to a commodity-based marketing system in a marketing environment that requires marketing systems to convey far … more information than commodity-based systems do. Historically, mohair has been considered a commodity and the marketing … manner. The inefficiencies created by an inappropriate or incomplete marketing system for South African mohair are expected …