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Kitchen, Philip J.
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The power of synergy to reinvent IMC education
Kerr, Gayle
;
Mulhern, Frank
;
Viswanathan, Vijay
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10014529341
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