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Kivetz, Ran
Srinivasan, V.
117
Shocker, Allan D.
30
Netzer, Oded
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Journal of marketing research : JMR
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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2
Alternative Models for Capturing the Compromise Effect
Kivetz, Ran
;
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
41
(
2004
)
3
,
pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
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