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Engagement-driven institutionalization in market shaping : synchronizing and stabilizing collective engagement

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Persistent link: https://www.econbiz.de/10013206389

Der relevante Markt der Wochenzeitung "Die Zeit" : e. empir. Unters. als Grundlage für d. wettbewerbsrechtl. Beurteilung d. Beteiligung von Gruner + Jahr am Zeitverl.

Brüne, Gerd; Hammann, Peter; Kleinaltenkamp, Michael - 1987

Persistent link: https://www.econbiz.de/10000733191

Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien

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Ingredient branding

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Transaction cost theory refined : theoretical and empirical evidence from a business-to-business marketing perspective

Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010

Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...