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~person:"Ko, Eunju"
~subject:"Advertising"
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Advertising
Consumer behaviour
54
Konsumentenverhalten
54
Fashion
35
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Brand management
27
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26
Luxusgüter
26
Markenführung
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Ko, Eunju
Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
13
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12
Chan, Kara
11
Dens, Nathalie
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11
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11
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10
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9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Quach, Sara
8
Saffer, Henry
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
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7
Mooij, Marieke K. de
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7
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7
Wilbur, Kenneth C.
7
Wilson, Christopher
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7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Electronic word of mouth as a promotional technique : new insights from social media
1
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ECONIS (ZBW)
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1
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
2
Brand
popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
3
Luxury
brand
advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
4
Luxury
brand
advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
5
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
6
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 71-85)
.
2020
Persistent link: https://www.econbiz.de/10012263250
Saved in:
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