//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ko, Eunju"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Cross-cultural
1
Customer equity
1
Customer value
1
Fashion
1
Fast fashion
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kundenwert
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mode
1
Relationship marketing
1
SPA brand
1
Social network
1
Soziales Netzwerk
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
60
Aufsatz in Zeitschrift
60
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
Sammelwerk
1
more ...
less ...
Language
All
English
1
Author
All
Ko, Eunju
Indrawati
6
Dinu Vasiliu, Codrin <PhD>
3
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Pillai, S. K. B.
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Argila-Irurita, Ana María
2
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brumă, Ion Sebastian
2
Brüggemann, Philipp
2
Castanha, J.
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Fornari, Daniele
2
Fornari, Edoardo
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grandi, Sebastiano
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->