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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung - In: Psychology & marketing 26 (2009) 7, pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo; Ko, Eunju; Do, Boram - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju (contributor) - 2012
Persistent link: https://www.econbiz.de/10009618386
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Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili; Ko, Eunju; Kim, Sang Jin - In: International journal of advertising : the review of … 39 (2020) 6, pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
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How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju; Choi, Hanah; Han, Jinghe; Kim, Dong-hyun; … - In: Journal of business research : JBR 117 (2020), pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
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Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.; Seo, Yuri; Ko, Eunju; Conroy, … - In: Journal of business research : JBR 117 (2020), pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102