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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality

Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677

Persistent link: https://www.econbiz.de/10011547697

Luxury fashion and culture

Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013

Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as well as whom they are not both within and across cultures. Luxury fashion...

Persistent link: https://www.econbiz.de/10012050438

The new logic in building isomorphic theory of management decision realities

Woodside, Arch G.; Ko, Eunju; Huan, Tzung-cheng - In: Management decision : MD 50 (2012) 5, pp. 765-777

Persistent link: https://www.econbiz.de/10009574538

How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets

Jung, Jaesuk; Ko, Eunju; Woodside, Arch G. - In: Journal of business research : JBR 122 (2021), pp. 640-656

Persistent link: https://www.econbiz.de/10012420455

SNS marketing activities as a sustainable competitive advantage and traditional market equity

Wang, Huanzhang; Ko, Eunju; Woodside, Arch G.; Yu, Jihye - In: Journal of business research : JBR 130 (2021), pp. 378-383

Persistent link: https://www.econbiz.de/10012544836

The new logic in building isomorphic theory of management decision realities

Woodside, Arch G.; Ko, Eunju; Huan, Tzung-Cheng (T.C.) - In: Management decision : MD 50 (2012) 5, pp. 765-778

Persistent link: https://www.econbiz.de/10009974234