Deep knowledge of B2B relationships within and across borders
Year of publication: |
2014
|
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Other Persons: | Woodside, Arch G. (ed.) ; Baxter, Roger (ed.) |
Publisher: |
Bingley, U.K. : Emerald |
Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing |
Extent: | 1 online resource (xiv, 375 p.) |
---|---|
Series: | Advances in business marketing and purchasing. - Bingley : Emerald, ISSN 1875-810X, ZDB-ID 2401651-2. - Vol. v. 20 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78190-859-4 ; 978-1-78190-858-7 |
Other identifiers: | 10.1108/S1069-0964(2013)20 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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