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~person:"Ko, Eunju"
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Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
25
Luxusgüter
25
Brand management
24
Fashion
24
Markenführung
24
Mode
24
Brand
14
Markenartikel
14
Brand image
13
Markenimage
13
Beziehungsmarketing
11
Internet marketing
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Online-Marketing
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Relationship marketing
11
Customer value
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Kundenwert
9
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Marketingmanagement
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Social web
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South Korea
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Südkorea
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Nachhaltiger Konsum
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Sustainable consumption
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Textile distribution
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Textilhandel
5
Werbewirkung
5
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4
China
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Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
purchase intention
4
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3
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English
57
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Ko, Eunju
Franses, Philip Hans
132
Han, Heesup
116
Belk, Russell W.
115
Huber, Frank
108
Grunert, Klaus G.
102
Mattila, Anna S.
100
Burmann, Christoph
97
Bauer, Hans H.
92
Herrmann, Andreas
91
Gierl, Heribert
90
Levy, Daniel
90
Phau, Ian
89
Lusk, Jayson L.
85
Rajagopal
84
Wiedmann, Klaus-Peter
83
Usman, Osly
78
Hildebrandt, Lutz
77
Sheth, Jagdish N.
76
Ha Nam Khanh, Giao
74
Loureiro, Sandra Maria Correia
74
Verhoef, Peter C.
73
Foxall, Gordon R.
72
Volle, Pierre
72
Grewal, Dhruv
71
Wansink, Brian
71
Bagozzi, Richard P.
70
Chintagunta, Pradeep K.
70
Khare, Arpita
70
Parguel, Béatrice
70
Dwivedi, Yogesh Kumar
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
65
Agarwal, Sumit
64
Paul, Justin
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Desmet, Pierre
57
Janssen, Maarten C. W.
56
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Social and environmental issues in advertising
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ECONIS (ZBW)
57
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1
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
2
Pop culture, destination images, and visit intentions : theory and research on travel motivations of Chinese and Russian tourists
Whang, Haesung
;
Yong, Sunghwa
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011436029
Saved in:
3
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
4
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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