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Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
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Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.; Seo, Yuri; Ko, Eunju; Conroy, … - In: Journal of business research : JBR 117 (2020), pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
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Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga; Ko, Eunju - In: International journal of consumer studies 41 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
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Fashioning Organics : Wellbeing, Sustainability, and Status Consumption Practices
Fifita, 'Ilaisaane; Seo, Yuri; Ko, Eunju; Conroy, Denise; … - 2021
practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status …
Persistent link: https://www.econbiz.de/10013312017
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The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung; Ko, Eunju; Borenstein, Benjamin E. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju; Choi, Hanah; Han, Jinghe; Kim, Dong-hyun; … - In: Journal of business research : JBR 117 (2020), pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
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How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan; Yun, Sunyoung; Lee, Joosung; Ko, Eunju - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10011547927