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~person:"Ko, Eunju"
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Consumer behaviour
55
Konsumentenverhalten
55
Fashion
31
Mode
31
Luxury goods
25
Luxusgüter
25
Brand management
24
Markenführung
24
Brand
13
Markenartikel
13
Internet marketing
12
Online-Marketing
12
Beziehungsmarketing
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11
Relationship marketing
11
Social Web
11
Social web
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Markenimage
10
Customer value
9
Kundenwert
9
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9
Marketingmanagement
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Clothing industry
8
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Nachhaltige Entwicklung
7
Nachhaltigkeit
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South Korea
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Sustainability
7
Sustainable development
7
Südkorea
7
Nachhaltiger Konsum
6
Sustainable consumption
6
Textile distribution
6
Textilhandel
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Customer equity
4
Luxury brand
4
Werbung
4
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research-article
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English
65
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Ko, Eunju
Asongu, Simplice
176
Nijkamp, Peter
174
Han, Heesup
139
Schaltegger, Stefan
127
Tisdell, Clement A.
116
Belk, Russell W.
115
Mattila, Anna S.
107
Phau, Ian
105
Grunert, Klaus G.
101
Asheim, Geir B.
94
Huber, Frank
92
Sarkis, Joseph
91
Bretschger, Lucas
89
Baumgärtner, Stefan
85
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Bauer, Hans H.
81
Herrmann, Andreas
81
Khare, Arpita
81
Wiedmann, Klaus-Peter
81
Gierl, Heribert
80
Pies, Ingo
80
Sheth, Jagdish N.
79
Simonis, Udo E.
79
Dwivedi, Yogesh Kumar
76
Raffelhüschen, Bernd
76
Usman, Osly
76
Hauff, Michael von
75
Bergh, Jeroen C. J. M. van den
74
Vrontis, Demetris
74
Grewal, Dhruv
70
Quaas, Martin F.
70
Septianto, Felix
70
Loureiro, Sandra Maria Correia
69
Agarwal, Sumit
68
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
68
Laroche, Michel
67
Paul, Justin
67
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Journal of business research : JBR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of advertising : the review of marketing communications
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
International Journal of Operations & Production Management
1
International Marketing Review
1
International journal of consumer studies
1
International marketing review
1
Journal of Business Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of macromarketing
1
Psychology & marketing
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
63
Other ZBW resources
2
RePEc
1
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1
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
2
Fashioning organics : wellbeing,
sustainability
, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
3
Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga
;
Ko, Eunju
- In:
International journal of consumer studies
41
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
Saved in:
4
Fashioning Organics : Wellbeing,
Sustainability
, and Status Consumption Practices
Fifita, 'Ilaisaane
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, Denise
; …
-
2021
practices, which include investing in long-term wellbeing, expressing
sustainability
values, and the signaling of social status …
Persistent link: https://www.econbiz.de/10013312017
Saved in:
5
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
6
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Sustainability
and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
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