The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Minjung Cho, Eunju Ko and Benjamin E. Borenstein
| Year of publication: |
2024
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|---|---|
| Authors: | Cho, Minjung ; Ko, Eunju ; Borenstein, Benjamin E. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 6, p. 1016-1038
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| Subject: | categorization, perceived ambiguity | signal theory | sustainable category | Sustainable label | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Mode | Fashion | Textilhandel | Textile distribution | Vertrauen | Confidence | Warenkennzeichnung | Product labelling | Nachhaltigkeit | Sustainability | Umweltzeichen | Eco-label |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2306763 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050105