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In this paper, we investigate optimal pricing strategies for an online grocery retailer that derives its profits from delivery fees and grocery sales. We base our theoretical framework on the well-established work of Schmalensee (1981) in two-part pricing, while allowing for repeat purchase...
Persistent link: https://www.econbiz.de/10014036848
This research provides a new way to validate and compare buy-till-you-defect [BTYD] models. These models specify a customer’s transaction and defection processes in a non-contractual setting. They are typically used to identify active customers in a com- pany’s customer base and to predict...
Persistent link: https://www.econbiz.de/10014039558
Buy-till-you-defect [BTYD] models are built for companies operating in a non- contractual setting to predict customers' transaction frequency, amount and timing as well as customer lifetime. These models tend to perform well, although they often predict unrealistically long lifetimes for a...
Persistent link: https://www.econbiz.de/10013054805